If you’re trying to reach teenagers and young adults in the UK, chances are they’re not on Facebook. They’re not reading church newsletters either. They’re on TikTok. For Gen Z, TikTok is the platform of choice — not just for entertainment, but for discovery, identity, and even faith exploration.

Churches that ignore TikTok risk missing an entire generation. Here’s how to use the platform effectively, even without a huge budget or media team.

1. Why TikTok Matters for Gen Z

Over 60% of TikTok’s global users are under 25, and UK teens spend more than an hour a day on the app. It’s where they learn, laugh, and connect. When a young person searches for “Christian encouragement” or “worship songs,” they’re just as likely to search TikTok as Google.

👉 That’s why churches must be present there, not with adverts, but with authentic, engaging content.

2. Authenticity Beats Perfection

On TikTok, slick production isn’t necessary. In fact, overly polished content can look fake. What works is authentic, short-form video that feels real:

• A pastor sharing a 60-second encouragement
  
• Youth sharing testimonies
  
• Behind-the-scenes clips of worship rehearsal
  

Need support making your first steps? Our video production services can help you capture moments without overcomplicating things.

3. Trends and Creativity

TikTok thrives on trends — songs, sounds, or challenges that go viral. Churches can participate by adapting these trends to share a Gospel message. For example:

• Use a trending song with Scripture on screen
  
• Join a challenge but tie it to a faith theme
  

The official TikTok for Business guide provides insight into trends and creative tips.

4. Consistency Builds Visibility

TikTok’s algorithm rewards regular posting. You don’t need to go viral overnight — just commit to posting consistently, even if it’s once or twice a week. Over time, you’ll build visibility and community.

👉 If managing social media feels overwhelming, our social media management service helps churches stay consistent without burning out volunteers.

5. Safety and Boundaries

With youth engagement comes responsibility. Always:

• Follow safeguarding guidelines
  
• Get consent before featuring minors
  
• Keep interactions transparent
  

Conclusion

TikTok is today’s mission field. If your church wants to connect with Gen Z, you need to be where they are.

👉 At Brilliant Brandings, we help churches enter TikTok and other platforms with confidence — creating authentic, impactful content while ensuring safeguarding and mission alignment.

📩 Want to start reaching the next generation on TikTok? Let’s create together.